Privacy Policy
Last updated: June 14, 2025
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PrimeDrive ("we", "us", or "our") is committed to protecting and respecting you privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website or rent a car from us in Rhodes. We process your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and applicable Greek data protection laws.
1. Data Controller
PrimeDrive Ltd,
Address: Leof. Kallitheas 68, 85105 Faliraki, Rhodes
Email: primedrive.rhodos@gmail.com
Phone: +30 6908925951
2. Definitions
- Personal Data: Any information relating to an identified or identifiable natural person.
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- Processing: Any operation performed upon Personal Data, such as collection, storage, use, disclosure, erasure.
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- Data Subject: You, the person whose data we are processing.
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- Processor: A third party that processes Data on our behalf.
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- Member State: Any country within the European Economic Area (EAA)
3. What Personal Data We Collect
1. Identity and Contact Data
- Name, date of birth, nationality
- Postal adress, email adress, telephone number
2. Driving and Booking Data
- Driver's licence number, expiration date
- Booking details
- Payment data
3. Usage and Technical Data
- IP address, device type, browser and version
- Pages visited, time and date stamps, time spent on pages - Cookies and similar tracking technologies.
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4. Optional Data
- Additional driver information
- Special requests (e.g. child seat, GPS device)
- Feedback, reviews, and communications you send us
5. Legal Bases for Processing
We only process your Personal Data where we have a lawful basis to do so:
- Contractual necessity (Art. 6(1)(b) GDPR): to perform and manage your car rental contract.
- Legal obligation (Art. 6(1)(c) GDPR): to comply with Greek transportation, tax, and insurance regulations.
- Legitimate interests (Art. 6(1)(f) GDPR): to improve our Services, prevent fraud, and ensure network and information security.
- Consent (Art. 6(1)(a) GDPR): for marketing communications and profiling, where you have opted-in.
6. How We Use Your Data
We use your Personal Data to:
- Confirm and administer your booking, process payment, and manage the rental agreement.
- Verify your driver’s license and eligibility.
- Communicate with you about your booking, including changes, reminders, and support.
- Provide you with additional services (e.g. delivery, insurance upgrades, roadside assistance). - Comply with legal and regulatory obligations (e.g. reporting accidents to authorities).
- Analyze usage patterns to improve our website and Services.
- Send you marketing materials, offers, or newsletters (only where you have consented).
7. Disclosure of Your Data
We may share your Personal Data with:
- Service providers and processors, such as payment processors, insurance companies, roadside assistance, and IT providers.
- Public authorities, when required by law (e.g. police, tax authorities).
- Subsidiaries and affiliates within the PrimeDrive group.
- Third parties, only with your explicit consent.
8. Cookies & Tracking Technologies
We use cookies, web beacons, and similar technologies to: - Enable core site functionality.
- Remember your preferences.
- Analyze website performance and usage.
- Deliver targeted advertising (with your consent).
9. Data Retention
We retain your Personal Data only for as long as necessary: - Booking records: 5 years.
- Marketing consents: Until withdrawal.
- Website analytics: Aggregated data indefinitely.
10. Your Rights Under GDPR
You have the right to:
- Access, rectify, erase, restrict processing, object, data portability, and withdraw consent. Contact us at privacy@primedrive.com.
11. Security Measures
We implement technical and organizational measures to protect your data.
12. International Transfers
We ensure adequate safeguards for transfers outside the EEA (SCCs, adequacy decisions).
13. Children’s Privacy
Our Services are not directed to children under 16.
14. Changes to This Privacy Policy
We may update this Privacy Policy and will notify you of material changes.
15. Contact Us
Data Protection Officer PrimeDrive Ltd.
Email: primedrive.rhodos@gmail.com
Phone: +30 6908925951